• Bachelor of Arts in Business English (Marketing), Assumption University (GPA 3.62, Megna Cum Laude) (Scholarship)

• Master of Management (Marketing), College of Management Mahidol University (GPA 3.95, High Pass Thesis) (Scholarship)
  • Thesis: Zheng, J. C., & Shannon, R. (2018, May). Usage of private label brands among street vendors in Thailand. In Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (pp. 23-26). Cham: Springer International Publishing.

• Doctor of Philosophy in Management (Marketing Concentration), College of Management Mahidol University (GPA 3.95)
  • Thesis: Zheng, J. C., & Speece, M. (2026). An integrated marketing communications framework for social media influencers. Journal of Marketing Management, 42(1-2), 29-56.

Influencer Marketing